SUSTAINABILITY IS IN OUR DNA
As custodians of more than half of Australia’s land mass, the red meat industry is not just ‘green’ in its care for the environment – it is sustainable, cares for livestock and plays an important role in Australian communities and global nutrition.

Setting a bold standard for sustainability
How Australia's Red Meat industry is taking action for sustainability:
Net greenhouse gas (GHG) emissions have reduced by 78.56% since 2005, the amount of water used to produce a kilo of beef has reduced by 73% since 1985, Australia’s grazed agricultural lands are increasing in net woody vegetation cover and the conversion of primary forest to other land uses has also declined by more than 90% from 1990 levels meaning more carbon storage and habitat for biodiversity.
Learn MoreMeet the Australian Farmers
Making a positive difference for the environment
Australian farmers are adopting a range of sustainability initiatives to reduce emissions and help the planet. From investing in renewable energy to planting trees for environmental restoration, producers all around the country are making a difference for the planet. This is how they’re doing it….