Why Australia?
Today, it’s pretty obvious that most consumers care about where their food comes from. They care about animal husbandry and sustainability. We care, too. It’s the Aussie way, coded into the DNA of our ranchers and farmers, and carried all the way from paddock to plate.
By serving Aussie beef and lamb, you’re building that important emotional connection with your guests, letting them know you care about sourcing and sustainability. It also signals careful attention to quality and flavor. Get credit for that thoughtful menu development! Let them know your product is ace, and that it comes from the land Down Under.
Apart from the important narrative around sourcing, you need to be able to serve up today’s menu trends in new and delightful ways. Aussie beef and lamb are delicious, so that’s good, for a start. They also shine in many of today’s biggest trends—from next-level tacos to modern bowl builds. We’re ready to help with creative approaches that deliver craveable results.
Learn more with our provenance brochure