At Aussie Beef & Lamb, our goal is to help food professionals in America achieve success with Australian beef and lamb. It starts with educating chefs and the food community at large about Australia’s unique pasture-based production practices and how all those family farms contribute to our place in the dynamic global protein supply chain. We also get directly involved with culinary support, through product development and menu ideation. When Aussie meat hits the menu or the meat case, we are there with customized marketing support from resource support to full creative activations. All the while, our social media and consumer outreach help build a hunger for Aussie grassfed beef and lamb.
Today, it’s pretty obvious that most consumers care about where their food comes from. They care about animal husbandry and sustainability. We care, too. It’s the Aussie way, coded into the DNA of our ranchers and farmers, and carried all the way from paddock to plate.
By serving Aussie beef and lamb, you’re building that important emotional connection with your guests, letting them know you care about sourcing and sustainability. It also signals careful attention to quality and flavor. Get credit for that thoughtful menu development! Let them know your product is ace, and that it comes from the land Down Under.
Apart from the important narrative around sourcing, you need to be able to serve up today’s menu trends in new and delightful ways. Aussie beef and lamb are delicious, so that’s good, for a start. They also shine in many of today’s biggest trends—from next-level tacos to modern bowl builds. We’re ready to help with creative approaches that deliver craveable results.
Let Australian Lamb be your muse. We offer a variety of value-added primal cuts, trimmed and packed to meet your specifications. All cuts are available in user-friendly portions to save time and money. Customers will enjoy knowing our tender, delicious, naturally raised Australian Lamb is free of artificial additives.
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Australian exporters are able to provide you with beef to meet the needs of your business—and ultimately, your customers. Australia is a leading producer of natural, wholesome beef, raised on pasture and crops, and is gaining international recognition for its tender, tasty, juicy beef products.
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The demand for goatmeat in the U.S. and Canada is increasing as traditional goat meat consumers migrate, non-traditional consumers become more adventurous in their eating habits and goat meat becomes more available. Many retail and foodservice establishments recognize that offering Australian Goat meat options is a sure way to attract trend-setting diners.
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